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Research shows that over 60% of web users
do not look beyond the first page of search engine results
and 90% don't get beyond page two. So, if your site
is languishing from page three down against your target
keywords, you need better search engine ranks.
Before you start the process of search engine optimisation
(SEO), it's essential to remember that better search
engine ranks are a means to an end - not an end in themselves.
Your objective is to get a human being to read your
web pages, to be engaged by what you offer and to act.
Too many SEO practitioners forget this critical fact
- they look at what they believe the search engine software
wants and cram their clients' content with keywords.
The effect is to steer visitors away rather than to
keep them on the site.
You optimisation approach should be based on the principle
that it's the visitor that counts, not the search engine,
and that the content of the optimised page has to compel
the visitor to act. Better search ranks are a means
to an end - the end being a better sales conversion
rate, which is achieved by attracting more of the right
types of visitors.
A recent survey showed that 60.5 percent of Google,
Yahoo, MSN and AOL users prefer the main listings (known
as the organic listings) in the search results to the
pay-per-click (PPC) advertisements. 60.8 percent of
Yahoo and 72.3 percent of Google search engine users
say that organic search results are the most relevant.
This means that you stand to lose a large percentage
of potential clicks and relevant traffic if you do not
have your website effectively search engine optimised.
So don't be tempted by ridiculous promises and snake
oil salesmen - hire a professional SEO company.
To find out how Incise operates as a professional SEO
company, call Paul Lock now on 01453 873638.
Or to read what our clients say, go to http://www.incisecomms.co.uk/default.asp?page=testimonials.htm
How do we get you better search engine ranks?
If you've already got a website, we start by analysing
how people are using it by checking your web analytics.
You have got an analytics package haven't you? No? Well
get one because if you're not tracking how people are
using your site, you're shooting in the dark. Google
offers an excellent package and it's free. You can sign
up at http://www.google.com/analytics/.
Next we research how people are using the search engines
in your market. We identify the actual words and phrases
that people are using, not the ones that you think they
might use. We then ensure that your site is built and
structured so that the relevant content is fully accessible
to the search engine spiders.
We'll make sure you have clear expectations about the
likely results and a good understanding of how the Search
Engine Ranking Positions (SERPs) can change over time.
We will then work with you to create good quality content
and to finalise the 'on-site' optimisation with sitemaps
and title and description tags. After submitting your
pages to the engines and specific, relevant directories,
we wait for the search engine spiders to index the content.
Any professional SEO company will emphasise the importance
of 'off-site' optimisation or linking in getting better
search engine ranks. Attracting inbound, one way links
from well regarded relevant web pages is the biggest
challenge in SEO. Unfortunately, it's also the single
most important factor if you want your site to rank
well in Google, the market leader.
Incise is not just a service provider. We work as your
responsible business development partner. Our knowledge
of SEO techniques, search engine demographics, algorithms
and sales conversion techniques make us a professional
SEO company when it comes to getting better search engine
ranks and promoting your business online.
Call us on 01453 873638 or send us an enquiry.
To find out more, call us on +44(0)845
456 5342
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