With the phenomenal growth of the internet
and the resultant dependency on the search engines,
the Search Engine Optimisation (SEO) industry is booming.
More and more web site owners are realising that they
have to get better search engine ranks to compete and
that an investment in pay-per-click advertising is a
temporary solution - it's fine if you make a profit
but as soon as you stop spending on clicks, you disappear
off the radar - your traffic disappears.
Blogs are one of the latest techniques being used to
generate web site traffic. A blog is the simplest way
of publishing content on the web - you can get a blogging
account free at www.blogger.com,
write your first entry and publish it to the web - there's
no need to know anything about html, servers, ftp and
all the arcane technology of the web - it's that simple.
A blog can generate web site traffic in several ways
but, as with any attempt to create a successful web
presence, it's the content that counts. There are unscrupulous,
so called internet marketing professionals who advocate
setting up blogs for every keyword that you wish to
be found against, add a few paragraphs, sit back and
watch the traffic roll in. Well yes, it might work for,
let's see, half a nano-second. But people aren't stupid
- they know when they're being conned and isn't there
enough dross on the web without more of this kind of
If you want to attract people to your web site, or
'traffic' to use the jargon, follow these blog guidelines.
1. Write plenty of useful, interesting content.
2. Make sure your blog can be found on the search engines.
3. Create links to your site and to other sites.
4. Update your blog as often as you can, provided that
you're able to write something useful.
5. Offer an RSS feed - Really Simple Syndication - that
enables other web sites to publish your content. They
will have to link back to you - backlinks improve your
To find out how Incise can help you generate more web
site traffic, call Paul Lock now on 01453 873638.
Or to read what our clients say, go to http://www.incisecomms.co.uk/default.asp?page=testimonials.htm
To find out more, call us on +44(0)845