After the meeting we'd prepare a document outlining our recommendations. If, at that point, you decide to implement the plan, we'll manage the project and talk to you regularly to ensure you're happy with progress.

Our customised solutions can include:

Internet strategy
Website design
Content development
Multi-media
Database development
E-commerce, including secure payment processing
Incise SiteCast - search engine promotion and directory submission
Affiliate marketing
Reciprocal linking
Banner advertising
Community building tools
Press release writing and distribution
Ezine ads, articles and placement
Secure hosting
Domain registration.

In fact, we're confident there's no online solution that we can't provide - put us to the test and arrange a FREE INITIAL CONSULTATION by calling 0870 420 3181 or email service@incisecomms.co.uk.

Internet strategy - defining your route to online profits

Before Incise can recommend any marketing solution, we must understand how your business works, where the opportunities lie and the biggest challenges you face. We'll ask you questions to build a picture of your market, competitors, customers and current marketing. We'll then respond with a report outlining a strategy that will achieve your profit and cost reduction objectives within your budget and timescales.

There's virtually no business that can't save money or make more profit by being online - provided you have a direct response strategy for selling over the internet - not just a website. That's where Incise comes in. We can help you analyse the opportunities and report back with a fully costed recommendation. If you don't want to take it further, we'll walk away - there's no hard sell.

SPECIAL OFFER - BUY ANY SERVICE BEFORE 31.12.03 AND YOU CAN HAVE A FREE CONSULTATION AND ONE YEAR'S WEBSITE HOSTING FOR £20.

Website design - presenting your online 'store'

Incise can design virtually any kind of website. We use the latest technology, multi-media where appropriate, information architecture and direct response techniques to build attractive, easy-to-use websites. Our aim in designing your website is to:

. attract visitors
. keep them visiting
. build a community
. develop brand loyalty
. nurture long-term relationships
. create valuable customers.

Don't worry if you haven't got a logo or corporate identity - we can help you develop a distinctive 'look and feel' so that all your marketing is recognisably yours.

Content development - generating interest

When most people go online, they're looking for information. It's therefore paramount that your site provides accurate, interesting and up-to-date content. To help you achieve this, Incise offers a complete content development, management and research service. We can research, write, edit and manage your content to preserve its informative value and enhance the effectiveness of your site.

Technical writing

If you need technical copy written for a specialist audience, we've got access to a team of technical writers. We also specialise in clear communications - presenting intrinsically complex subjects from the user perpective, so that the content is clear, accessible and appealing.

Translations

Did you know that 63% of the online population accesses the net in languages other than English? And that this figure is expected to increase to 75% by 2005? If you want to appeal to non-English audiences or ethnic groups, and capitalise on the truly global nature of the net, we can translate your content. Our native language specialists will review and evaluate the translated draft to ensure that the subtleties and nuances of their language are properly 'spoken'.

Multi-media - toys for the boys or dynamic communication tools?

Multi-media on the web means using video, sound and animation, and the answer is that it depends how you use them. One of the problems with multi-media is that, due to the limitations of web scripting languages, computer browsers need an extension called a 'plug-in' to compress the media files and make them 'viewable'. If your site visitors don't have the plug-ins installed already, they may not want to waste time waiting for the download and 'click-off' elsewhere.

So we recommend using multi-media carefully and limiting its use to the most common plug-ins, which most web-surfers will be using anyway.

Flash is the most popular multi-media technology available. It creates dynamic impact with sound, movement and animation. We can apply it to your entry pages or the whole site depending on what you want to communicate and how much you want to spend. Flash is pre-installed on most modern browsers and 90% of users have it installed already.

Do you want to create spectacular online video and audio effects from your CDs? Our technicians take great pride in making our clients' sites look impressive with what's known as Real Media streaming effects. We can ensure easy access and fast downloads through our web servers so you can have great looking videos playing on your site.

Database development - for instant updates

If you need a site that can be updated live (in 'real time'), such as one for a discount travel agency where flight availability and prices can be shown, or an auction site like ebay that has constantly changing prices as visitors bid for a product, you'll need a database-driven site. Incise will build your site with full access to content through a control panel allowing you to add, delete and edit the site quickly and easily and upload new images too. With an additional admin module you can add new pages or sections to the site.

There are hundreds of applications for sites with a database. In time, they'll become the norm because sites are getting bigger and a database is the best way to manage them.

Cut the cost of page updates

It's essential to update your content regularly to keep it fresh and appealing to regular visitors - in fact you won't get regular visitors if you don't update it. Updating regularly can be expensive if you have to pay update fees each time, so Incise offers a facility allowing you to control the content of certain pages such as, for example, 'What's New, Press, Articles and News'.We'll connect the content of this page to a simple database file and create a password protected administration module so you can login and update the relevant page.

Passwords and personalisation - building relationships

You'll want to ensure that only authorised staff can update your site content, so we offer password tools to restrict access.

You may want the ability to personalise your greeting to repeat visitors - perhaps welcoming them by name and thanking them for returning. You can even direct visitors to a preferred area of interest and tell them of any areas that have been updated since their last visit. This is a powerful way of building a relationship with your visitors, smoothing the way to more sales and profits.

E-commerce - global business over the internet

The ultimate goal of most businesses on the net is to make incremental sales and build durable relationships.

You therefore need a system that will maximise the convenience of the net - an automated process that allows customers to order goods and services directly from your website, secure in the knowledge that their credit-card details are protected.

If you don't offer this service, there's a danger that when the customer goes offline, they'll forget or go elsewhere - you'll have lost the sale. Having an e-commerce site enables you to 'hook' prospects while they're ready to buy.

Incise offers

. online shopping carts
. secure servers that protect your cutomer's private details through Thawte or Verisign
. credit card processing through a third party
. integration of the shopping cart with the payment processing method.

Incise SiteCast(TM) - search engine promotion to suit your budget

Search engines are still the most effective free marketing tools you can use to direct traffic to your site. The problem is, how do you get good positions in the search engines and ensure that once you're listed near the top, you stay there? If you've got lots of money to spend on a search engine 'guru', fine. But, if you're like most people, you'll need a solution that s-t-r-e-t-c-h-e-s your budget and provides consistent performance.

Incise SiteCast(TM) offers three ways to boost your search engine positions and drive thousands of visitors to your site:

SiteCast Bronze - a low budget solution that offers search engine optimisation on a per page basis
SiteCast Silver - this guarantees 150 top 20 positions against the key phrases we identify for you
SiteCast Gold - this guarantees you 250 top 20 positions.

Search engines and directories

If you're a regular internet user, you'll probably have used search engines like Google and Alta Vista. Users enter keywords and the search engines send out their 'spider' software to find websites matching your keyword criteria. The sites that appear on the first page of the search will be the ones you're most likely to visit so, not suprisingly, website owners spend fortunes and, or, inordinate time ensuring that their sites are fully 'optimised' for each search engine. 'Optimised' means ensuring that you're using the right keywords and phrases, that the keyword density is at the right level and other techniques such as gateway pages and link popularity building. Unfortunately, the search engines each have different ranking criteria and change it almost daily. It's therefore a full time job just to keep pace with their rules and optimising your site to maintain your top position.

Directories are the online equivalent of Yellow Pages. The largest list millions of sites that have been manually reviewed by a human editor as opposed to a search engine 'spider', which looks for keywords and links to relevant sites. Yahoo is the largest directory and receives about 50% of all searches on the web.

Is Incise SiteCast(TM) for you? Ask yourself these questions:

. do you want your site in MORE top-rated search engines
. do you want more traffic for your site - more traffic can ALWAYS be translated into more sales and profits
. do you want to spend days working on search engine campaigns?
. do you want to pay £000's to a 'guru' to get a good position only to have to repeat the investment a month or so later? Search engines change their criteria quickly, so if your site slips down the ranks, you're back to square one.

'Yes, yes, no, no'? Then you should seriously consider one of the Incise SiteCast(TM) options.

Link popularity - the key to search engine success

You may wonder, "Why bother with the top 400 search engines when a big proportion of traffic is generated by the giants".

The answer is that when you look at the traffic generated by the smaller engines, they're far from insignificant BUT CRITICALLY BECAUSE getting ranked by the smaller search engines improves your site's link popularity. Along with keywords, link popularity is the most important criterion for getting top rankings in search engines and directories. And it's getting more important by the day. So getting ranked by the smaller search engine improves your link popularity and makes you more popular on the giant search engines like Google. No matter how many times you submit your site and how hard you work at finding the right keywords, search engines will always rank the most popular sites first.

Incise SiteCast's(TM) ability to improve your site's link popularity is your unfair advantage in the battle for traffic. You'll create an unstoppable momentum as listings on more search engines create better rankings on the giants, which in turn improves your position on the other engines. A virtuous circle that frees you to do the crucial bit - convert the traffic into sales.

Incise SiteCast Bronze - £89.99 per page

For £89.99 per page Incise will:

- optimise your pages for the keywords and phrases you supply
- submit your pages to the top 8-10 engines that account for the majority of search engine traffic.

You could test this service by just having your home page optimised. The search engines rate home pages more highly, so it's the most sensible way to start.

If you want Incise to research the best keywords and phrases for your campaign, we'll do this for another £89.99 per campaign.

You can also have your pages submitted 'by hand' rather than by our automated service. This is our recommended approach because the search engines will sometimes penalise sites submitted automatically and, whilst we do all we can to ensure they won't detect our automated submissions, we can't guarantee that they won't.

Hand submission costs:

£119.99 for the top 50 search engines
£239.99 for the top 100 business search engines.

Incise SiteCast Silver - £899.99 for 150 top 20 positions

Sites appearing in the top twenty of any search engine for a popular keyword or phrase get thousands of visits daily. If you want that kind of traffic, a service guaranteeing the number of top twenty positions is invaluable.

For £899.99 Incise will:

- research the keywords and phrases you should be using to generate the right type of traffic
- optimise up to 7 pages of your site to guarantee 150 top 20 positions, of which 65 will be top ten
- submit your site to 400 top international search engines including the top ten
- arrange some basic reciprocal links
- check your site before submission to the Open Directory Project - DMOZ.org - one of the most important sites on the net
- report on the positions achieved.

We would expect this to take between 3-6 months.

If you wanted to retain your positions after this campaign, we could offer you a 12 month Maintenance Contract for £599.99 a year.

Incise SiteCast Gold - £1499.99 for 250 top twenty positions

This our most advanced service. For £1499.99 Incise will:

- research the keywords and phrases you should be using to generate the right type of traffic
- optimise up to 12 pages of your site to guarantee 250 top 20 positions, of which 150 will be top ten
- submit your site to 400 top international search engines including the top ten
- arrange some basic reciprocal links
- check your site before submission to the Open Directory Project - DMOZ.org - one of the most important sites on the net
- report on the positions achieved with a comprehensive search engine ranking report and comparative analysis showing things like monthly growth and trends.

We would expect this campaign to last 3-6 months.

If you wanted to retain your positions after this campaign, we could offer you a 12 month Maintenance Contract for £599.99 a year.

Pay-per-click - pay for visitors to your site

Pay-per-click is a market in keywords allowing you to bid for certain words or phrases which, if you bid the most, boost your rankings in the search engines. If you want to be listed on pay-per-click search engines, where we bid on the key phrases surfers use to get information in your sector, Incise will research the keywords and submit bids, within your budget. The great thing about pay-per-click is that you only pay for the people who visit your site, not for people seeing an advertisement. Incise can organise a pay-per-click campaign for you at low cost.

Affiliate marketing - get other sites to sell for you

If you have a product or service that can be ordered over the net, you should probably run an affiliate campaign. This enables other sites to sell your product for a commission of between 5-15% and can be very profitable. Amazon.com has 0.5 million affiliates and 25% of all e-transactions are affiliate - a figure that's growing.

For £399.99 Incise will recruit 50 affiliates to your site - fantastic value when you consider how long this work would take you to do yourself and the amount of extra traffic you'll attract.

Reciprocal linking - sharing traffic with non-competitive sites and boosting sales

One of the most simple and effective forms of online marketing is reciprocal linking - getting links from sites that attract the same people as your own site. The idea is that both sites benefit by complementing each other's offering. It's a strategy that 's natural to the World Wide Web because the web is based upon links between pages. Provided you identify the right sites with which to link, you'll generate a stream of targeted traffic.

Incise will research the sites related to your target market and identify those that are appropriate for building inbound links. We'll approach them, answer their questions and establish links to your site for £399.99 per 50 links - fantastic value when you consider how long this work would take you to do yourself and the amount of extra traffic you'll attract.

Banner advertising - promote your business on other sites

These are typically the rectangular advertisements that appear across the top of web pages. We can create basic and interactive banners, the latter being most effective because they give you the option to direct the visitor to your website, subscribe to a newsletter, enter a competition or download an information pack.

As well as designing and building your banner, Incise can submit it to a carefully researched banner exchange program. We use the largest of all exchange programs - the Link Exchange which reaches over 60% of internet users, plus more specialised programs for particular regions or sectors.

Community building tools - listen to your customers and let them market your products to each other!

A unique feature of online business is the ability to create a 'community' around your site and its content. This can be extremely powerful because it creates 'word of mouse' recommendation - you stop marketing at your visitors; instead, they market to each other - marketing heaven! It also enables you to listen to what customers are saying, thinking and wanting at virtually no cost and to build a continuous dialogue with them at a fraction of the cost offline.

Tools include:

. email newsletters informing prospects about your industry, products and services
. autoresponders allowing you to send automated sales related messages
. message forums allowing your customers to interact with each other and you
. chat forums and instant messaging allowing 'live' communication between prospects or customers and your staff for customer service.

Ezine ads, articles and placement

Ezines are online magazines and newsletters to which people choose to subscribe. Ezine advertising is the online equivalent of classified advertising and can be very cost effective in generating enquiries and sales. As with any direct response activity, testing is the best way to achieve success. Our service ensures you'll have the flexibility to place your ads in different ezines, at different sizes, and in different positions.

A low cost way of attracting visitors to your site is to place an article in a relevant ezine. Incise can write and submit articles for you - just give us a brief and we'll do the rest. The article will include a link to your site and be written as an ostensibly independent commentary to establish credibility.

We can research the most appropriate ezines in which to place your ads and articles too. Incise has access to many online databases. We'll produce a report showing the recommended publications, their readership, target audience and advertising rates. You can then either place the ads yourself or we'll do it at a cost of 15% of the cost of the media space you want.

Press release writing and distribution - promote your business at low cost

If you have a newsworthy story about a new product or innovation, Incise can write and place a press release to achieve maximum coverage. Our press release distribution service submits your story to the most appropriate publications from our extensive database or we can create a new list if the sector is obscure.