How to recruit low cost salespeople and get access to their existing customers - with affiliate marketing 

If you'd like to make money on the net but don't have any products, why not sell products with a proven sales record? You can easily become an affiliate of other successful businesses and earn good commissions by driving people to their sites. 

And you don't even need a website! Many successful affiliate marketers operate by buying website traffic - through pay-per-click advertising for example - and sending people to the host site with an affiliate coded link. Your affiliate identity will be recorded by the host site's systems so you get credit for sales. Each month or quarter you get a report telling you how many sales they've made and what you've earned.

The company you promote deals with all the inventory, drop-shipping and customer service issues - you create an income by providing leads. 

The best affiliate schemes offer at least two tiers of income - commissions from sales and commissions from the sales of affiliates YOU RECRUIT.

Want a money-making website without all the work? Just read the sales stats from one site last quarter...

24 Affiliate checks totaling $2,047.20 in commissions.
25 direct sales for $3,725.00 more in profit.
240 new sub-affiliates, and multiplying DAILY.

You can get not one, but THREE pre-designed sites just like the one generating those stats, if you act quickly... Click here.

LEARN FROM THE MASTERS

Affiliate marketing is hot on the net. Lots of snake oil salesmen will tell you it's the easiest way to make a fortune...'just sit back and watch the money roll in'....you've heard the pitch.

It can be done but to avoid the mistakes most people make, you need to learn from the masters.
 
Discover the way thousands of people make a great living in Harvey Seagal's 'Making Money with Affiliate Programs'. Click here.

You'll learn:

Harvey tells you how to select the best affiliate programs and test them and gives you an entire internet marketing system based solely on increasing your affiliate sales. Click here.

What you discover in this book is the true secret of success - enjoy what you are doing and sell only those products you know, enjoy, and feel comfortable offering.

Opt-in email - a low cost way to get better web site roi

Opt-in email is the opposite of spam and it's one of the most cost effective ways of getting better web site roi. 'Opt-in' means customers and prospects give you their email addresses because they're interested in hearing from you.

Why is this valuable?

Because when people visit your site for the first time, they may not feel they know enough about you to buy straight away. Typically it takes 7 contacts with a prospect before they become customers. If you can get their email addresses and communicate with them at virtually no cost, you'll profit.

However, to get people to subscribe to your emails isn't always easy and managing an email list can take time and effort - unless you've got the right tools.

Incise offers an 'ezine' (email newsletter) that allows you to publish personalised text and html newsletters, store names and addresses, manage accounts and  set up 'auto-responders' so that customer contact can happen without you intervening - once you've set up when you want the email to be triggered.

Call me on 0845 456 5342 or mail paullock@incisecomms.co.uk for details.

Grow your business by linking

One of the most simple and effective forms of online marketing is reciprocal linking - getting links from sites that attract the same people as your own site. The idea is that both sites benefit by complementing each other's offering.

It's an obvious strategy because the net's based upon links between pages. Provided you identify the right sites with which to link, you'll generate a stream of targeted traffic - people who are actively looking for what you offer.

Not only that. You'll also boost your search engine rankings, compete more effectively and build your reputation by establishing yourself in the electronic marketplace.

The steps to an effective linking strategy are:

.  Set realistic, measurable objectives
.  Assess your current links against your objectives by identifying where your traffic is coming from.
.  Benchmark your links against your competitors
.  Identify the sites with which you should be linking
.  Develop your case for why they should link with you
.  Send them personalised linking requests and follow-up
.  Measure and evaluate over time the number of links, the traffic generated and the number of customers or leads you've acquired.

Incise can develop a linking strategy for you. We'll research the sites related to your target market and identify those that are appropriate for building inbound links. We'll approach them, answer their questions and establish links to your site for £997($1699) per 50 links - fantastic value when you consider how long this work would take you to do yourself and the amount of extra traffic you'll attract. Call us on +44(0)845 456 5342 to find out more or email paullock@incisecomms.co.uk.

Learn more about linking at LinkingMatters.com - a free report to help website owners and publishers plan effective linking strategies - includes guidelines, worksheets and links to over 50 articles on linking.

Generating interest in your site

When most people go online, they're looking for information. It's critical that your site provides accurate, interesting and up-to-date content. To help you achieve this, Incise offers a complete content development, management and research service. We can research, write, edit and manage your content to preserve its informative value and enhance the effectiveness of your site.

Translations

Did you know that 52.5% of the online population accesses the net in languages other than English? And that this figure is expected to increase to 75% by 2005? If you want to appeal to non-English audiences or ethnic groups, and capitalise on the truly global nature of the net, we can translate your content. Our native language specialists will review and evaluate the translated draft to ensure that the subtleties and nuances of their language are properly 'spoken'.

Cut the cost of page updates

It's essential to update your content regularly. The search engines love fresh content and you need to keep your site fresh and appealing to regular visitors - in fact you won't get regular visitors if you don't update it.

Updating regularly can be expensive if you have to pay update fees each time so, with every website we build, Incise offers a site editing system allowing you to control the content of your html pages.

We'll connect the content of this page to a simple database file and create a password protected administration module so you can login and update the relevant page - and avoid expensive amends.

Call us on +44(0)845 456 5342 to find out more or email paullock@incisecomms.co.uk.

Ezine ads, articles and placement  

Ezines are online magazines and newsletters to which people choose to subscribe. Ezine advertising is the online equivalent of classified advertising and can be very cost effective in generating enquiries and sales. As with any direct response activity, testing is the best way to achieve success. Our service ensures you'll have the flexibility to place your ads in different ezines, at different sizes, and in different positions.

A low cost way of attracting visitors to your site is to place an article in a relevant ezine. Incise can write and submit articles for you - just give us a brief and we'll do the rest. The article will include a link to your site and be written as an ostensibly independent commentary to establish credibility.

We can research the most appropriate ezines in which to place your ads and articles too. Incise has access to many online databases. We'll produce a report showing the recommended publications, their readership, target audience and advertising rates. You can then either place the ads yourself or we'll do it at a cost of 15% of the cost of the media space you want.

For details mail service@incisecomms.co.uk or call Paul Lock on +44(0)845 456 5342.

Banner advertising

These are typically the rectangular advertisements that appear across the top of web pages. We can create basic and interactive banners, the latter being most effective because they give you the option to direct the visitor to your website, subscribe to a newsletter, enter a competition or download an information pack.

As well as designing and building your banner, Incise can submit it to a carefully researched banner exchange program We use the largest of all exchange programs - the Link Exchange which reaches over 60% of internet users, plus more specialised programs for particular regions or sectors.
 
Call us on +44(0)845 456 5342 to find out more or email paullock@incisecomms.co.uk.

Community building tools

Listen to your customers and let them market your products to each other!

A unique feature of online business is the ability to create a 'community' around your site and its content. This can be extremely powerful because it creates 'word of mouse' recommendation - you stop marketing at your visitors; instead, they market to each other - marketing heaven! It also enables you to listen to what customers are saying, thinking and wanting at virtually no cost and to build a continuous dialogue with them at a fraction of the cost offline.

Tools include:

.  email newsletters informing prospects about your industry, products and services
.  autoresponders allowing you to send automated sales related messages
.  message forums allowing your customers to interact with each other and you
.  chat forums and instant messaging allowing 'live' communication between prospects or customers and your staff for customer service.

For details mail service@incisecomms.co.uk or call Paul Lock on +44(0)845 456 5342.

Multi-media

Multi-media on the web means using video, sound and animation to create impact and excitement on your site. Used well, these technologies can dramatically enhance your visitors' experience and make your site truly memorable. One of the problems with multi-media is that, due to the limitations of web scripting languages, computer browsers need an extension called a 'plug-in' to compress the media files and make them 'viewable'. If your site visitors don't have the plug-ins installed already, they may not want to waste time waiting for the download and 'click-off' elsewhere.

So we recommend using multi-media carefully and limiting its use to the most common plug-ins, which most web-surfers will be using anyway.

Flash is the most popular multi-media technology available. It creates dynamic impact with sound, movement and animation. We can apply it to your entry pages or the whole site depending on what you want to communicate and how much you want to spend. Flash is pre-installed on most modern browsers and 90% of users have it installed already. We recommend caution when using Flash because it can create problems with your search engine rankings.

Do you want to create spectacular online video and audio effects from your CDs? Our technicians take great pride in making our clients' sites look impressive with what's known as Real Media streaming effects. We can ensure easy access and fast downloads through our web servers so you can have great looking videos playing on your site.

For details mail service@incisecomms.co.uk or call Paul Lock on +44(0)845 456 5342. 

Database development

If you need a site that can be updated live (in 'real time'), such as one for a discount travel agency where flight availability and prices can be shown you'll need a database-driven site. Incise will build your site with full access to content through a control panel allowing you to add, delete and edit the site quickly and easily and upload new images too. With an additional admin module you can add new pages or sections to the site.

There are hundreds of applications for sites with a database. In time, they'll become the norm because sites are getting bigger and a database is the best way to manage them.
 
For details mail service@incisecomms.co.uk or call Paul Lock on +44(0)845 456 5342. 

Addressing people personally changes the nature of your relationship with a customer or prospect. You may want to personalise your greeting to repeat visitors perhaps welcoming them by name and thanking them for returning. You can even direct visitors to a preferred area of interest and tell them of any areas that have been updated since their last visit. This is a powerful way of building a relationship with your visitors, smoothing the way to more sales and profits.

Press release writing and distribution

Promote your business at low cost

If you have a newsworthy story about a new product or innovation, Incise can write and place a press release to achieve maximum coverage Our press release distribution service submits your story to the most appropriate publications from our extensive database or we can create a new list if the sector is obscure.