Hello Name and thanks for subscribing to my course. Have you downloaded 101 Supertips, the book of internet marketing gems? If not you can get it here .

1. Introduction
2. Please do this now!
3. Is this course for you?
4. Briefly, about me
5. What you'll be learning

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1. INTRODUCTION

Over the next few weeks you're going to discover how you can easily set up an internet marketing system – not just a website - and start making money online. And when you're up and running I'll keep you updated with more profitable ideas and resources.


WARNING – THIS IS NOT A TECHIE LESSON!

These ezines won't be a ‘techfest'. They're unashamedly about marketing. You don't have to be technically minded to get your business online, just willing to learn and experiment. There's lots of techies out there queuing to sort your hosting, coding and optimisation – you can even get then to bid online for your project.

So don't worry about that for now, just focus on the marketing principles - you won't get rich by being an amateur techie.

2. PLEASE DO THIS NOW!

To make sure you can find each step in the course,
set up a Mailbox folder in Outlook Express called - 
! Web Marketing Course !

Set it up exactly like that with the ! marks and spaces.

Then you'll be able to find the lessons easily and re-read them whenever you want.

Above all, take action – there's a ‘land-grab' happening online and the quicker you stake your claim, the bigger it will be.

3. IS THIS COURSE FOR YOU?

It is if:

- you're exploring what's possible on the web
- you're new to the internet and ready to start an online business
- you're planning to expand your current business 
- you're looking for ways to improve your current business performance.

If you fit into any of these categories, you'll find plenty of tips, resources and tools that will help you.

4. BRIEFLY - ABOUT ME

I'm Paul Lock, your contact at Incise Communications. We specialise in marketing solutions for small businesses, particularly online solutions but also advertising, direct marketing and PR.

I've worked in marketing for 27 years and I've made 27 years worth of mistakes!

That's good news because I learned from them and
so can you.

If you want to know more about my credentials go
to www.incisecomms.co.uk and see the About Us page.

5. WHAT YOU'LL BE LEARNING

1. How to get a powerful online identity – and beat the domain hucksters
2. Getting started – the right way for you
3. The five pillars of internet marketing strategy
4. What makes a good website and the common mistakes to avoid
5. How to give your site a unique personality
6. Free publicity and how to get it
7. The secrets of search engine marketing
8. How to write a website so people will buy
9. Where to find the best resources
10. How to build a residual income without really trying
11. How to build an opt-in email subscriber list and turn your website into a cash machine (and the legal mistake that could cost you a fortune when you retire).
12. Harnessing the power of forums AND use Google to make easy money!

That's the preamble. You'll get your first lesson soon.

All the best for now,

Paul

PS. Don't forget to set up that ! Web Marketing Course ! folder in your Outlook or email client.

paullock@incisecomms.co.uk

www.incisecomms.co.uk

+44(0)870 420 3181

NOTES

1. Please forward this course to anyone you think might find it useful, whether they're considering starting an online business or already running one. To get the email, they can sign up in less
than 10 seconds at http://www.incisecomms.co.uk

2. As a reader of my course, you're my most important critic and commentator.
I welcome all reader feedback. Email me anytime at paullock@incisecomms.co.uk

3. If you really don't find the course useful, then reply to this email with the subject field 'unsubscribe'. Any feedback would be
much appreciated.

4. Lastly, I've taken every care to check the information and advice I give. However, I can't be responsible for any loss that you may suffer as a resultof the advice or from any omission or inaccuracy. This disclaimer also applies to 3rd party adverts and links.

© Paul Lock 2005. All rights reserved. No copying or extraction without permission from service@incisecomms.co.uk