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Beware the conmen and hucksters who sell aggressive
search engine optimisation (SEO)
Are you looking for a professional SEO
company? And have you heard stories of wild or worthless
promises that get you to number one in Google for a
worthless search term? Typically, they'll be accompanied
by a sales patter hyping up the technical wizardry of
the company and ludicrous predictions of thousands of
visitors to your website.
Sadly there are so called SEO practitioners who give
professional SEO companies a bad name by misleading
clients, ripping them off and indulging in tricks like
cloaking and phantom scripting.
Why do they bother with all of this smoke and mirrors?
Because, like any other marketing activity, professional
SEO requires analysis, planning, investment, hard work
and constant evaluation.
To find out how Incise operates as a professional SEO
company, call Paul Lock now on 01453 873638.
Or to read what our clients say, go to http://www.incisecomms.co.uk/default.asp?page=testimonials.htm
Our optimisation approach is based on the principle
that it's the visitor that counts, not the search engine,
and that the content of the optimised page has to compel
the visitor to act.
SEO is a means to an end - the end being a better sales
conversion rate, which is achieved by attracting more
of the right types of visitors.
A recent survey showed that 60.5 percent of Google,
Yahoo, MSN and AOL users prefer the main listings (known
as the organic listings) in the search results to the
pay-per-click (PPC) advertisements. 60.8 percent of
Yahoo and 72.3 percent of Google search engine users
say that organic search results are the most relevant.
This means that you stand to lose a large percentage
of potential clicks and relevant traffic if you do not
have your website effectively search engine optimised.
So don't be tempted by ridiculous promises and snake
oil salesmen - hire a professional SEO company.
How do we work?
We start by analyzing how people are using the search
engines in your market. We identify the actual words
and phrases that people are using, not the ones that
you think they might use. We then ensure that your site
is built and structured so that the relevant content
is fully accessible to the search engine spiders.
We'll make sure you have clear expectations about the
likely results and a good understanding of how the Search
Engine Ranking Positions (SERPs) can change over time.
We will then work with you to create good quality content
and to finalise the 'on-site' optimisation with sitemaps
and title and description tags. After submitting your
pages to the engines and specific, relevant directories,
we wait for the search engine spiders to index the content.
Any professional SEO company will emphasise the importance
of 'off-site' optimisation or linking. Attracting inbound,
one way links from well regarded relevant web pages
is the biggest challenge in SEO. Unfortunately, it's
also the single most important factor if you want your
site to rank well in Google, the market leader.
Incise is not just a service provider. We work as your
responsible business development partner. Our knowledge
of SEO techniques, search engine demographics, algorithms
and sales conversion techniques make us a professional
SEO company when it comes to promoting your business
online.
Call us on 01453 873638 or send us an enquiry.
To find out more, call us on +44(0)845
456 5342
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