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Search engine ranking is critical to
the success of your online marketing. 83.8% of website
visits now originate from search enquiries. So selecting
a good search engine ranking company is vitally important.
The utility of a search engine ranking company is wide
and varied. A search engine ranking company will offer
a critical analysis of your site and its competitors
- it will look at your site from a search engine's point
of view and identify ways to make the site easier for
the search engines to classify.
A search engine ranking company will focus on two main
activities - onsite and offsite optimisation. Onsite
involves keyword research, content development, coding,
meta tagging and sitemaps, all of which contribute to
helping the search engines understand what your pages
are about - a key utility when you consider that search
engines are seeking to deliver relevance in their search
results.
Offsite optimisation is primarily about building links
into your site from other relevant web pages. Google
in particular regards 'votes' from other web pages as
one of the most important criteria in assessing a page's
position in its search results. The company can build
links by submitting to directories, writing articles
for other sites, offering an RSS feed from your site
and by buying or exchanging links.
Finally, the search ranking company would submit your
site to the major search engines and directories manually.
This involves little skill but it's time consuming and
tedious work - it is, however, a critical utility.
Before you invest any money in a search engine ranking
company you would be well advised to install a web analytics
system that will tell you at a glance how your site
and its marketing are performing. We can help you with
that - Google provides a very good system for free.
To find out more about the utility of Incise as a search
engine ranking, call us on 01453 873638 for more
information.
To find out more, call us on +44(0)845
456 5342
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